Bodegas Caballe free essay sample

First we would like to thank you very much for your assignment and your trust in us as newcomers in your company. We read both your commissioning letter to the Polish recruiting company and the reports of the pre-selected candidates with great interest. After an extensive analysis we agreed on some general criteria to base our decisions about the most suitable applicant for your company on. The criteria are as follows: Language, mobility, sales experience, salary, reliability, previous business experience and additional skills. Language: Since the company plans to establish itself on the polish market, decent polish language skills are of great importance. Being the sales representative for the whole central Europe, fluent French and English are preferable as well. Mobility: The origin for the market presence in central Europe is to be Poland, therefore the candidate of choice needs to be willing to move there. Sales experience: Due to the fact that Bodegas Caballe has had troubles with too well educated business professionals the focus should be based on previous work, rather than education. We will write a custom essay sample on Bodegas Caballe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, these being new and foreign markets, the sales representative need great knowledge and flexibility as it could only be gained by years of experience in the field, in order to adapt. Salary: This might be a minor, but not dispensable topic, since the management of Bodegas Caballe Has provided a range of 45. 000$ to 60. 000$, which should not be exceeded. Reliability: The applicant of choice will be responsible for the whole central European marked, and bears great responsibility. This makes a highly reliable person desirable. Previous business contacts: As discussed und sales experience Bodegas Caballe Tries to attain a new market. Having previous business contacts in the trade eases the start up significantly. Additional skills: Every applicant comes with some unique abilities and backgrounds. This criterion provides a basis to factor those into the decisions making process. Candidate number 1: Stanislaw Michalski Mr. Michalski is an experienced man at the age of 51. As an employee of the French Intersection hypermarket chain he has gained much experience in various departments and functions of retailing. This is an important advantage since we want to enter French and German hypermarket chains in Poland. Him currently being head buyer of wines and spirits, he already possesses a great knowledge of our segment. Mr. Michalski has been promoted without an academic background and seems to have followed the principle â€Å"learning by doing†. He has worked his way through different challenges and has taken adult education classes in languages and marketing. We are sure that his lack of professional education is rather a positive than a negative aspect since our company finds it difficult to fit in candidates with professional management backgrounds. Mr. Michalski also fulfils the criteria of loyality and family values. He has worked his whole career for the same company. One of the most important reasons he wants to leave his current employer is the love of his polish wife, who wants to move back to Poland. This is exactly the country our company wishes to enter first. With that respect it will be very helpful that he is an excellent networker and familiar with the Polish culture. The languages aspect shows room for improvement. Mr. Michalski speaks French natively, decent Polish (with strong French accent) and some English. When he is prepared to invest in the improvement of Polish and English he will be an ideal candidate for our company to contribute to the goals set for Central Europe. Remuneration will probably not be a huge obstacle since his expectations, except a company car, are within our range. Candidate number 2: Boleslaw Piasecki Mr. Piasecki is 39 years old and already lives in our first target market Poland. He has a great knowledge of adequate languages. He speaks Polish native, Spanish fluently, good Italian and Russian and some English. His command of all these languages will ease the communication in Central Europe as well as with our company. The candidate has no real Sales experience but may compensate this with his present experience as Catering Services and Purchasing Manager of the Torum Hotel and Restaurant Group. Since he is in charge of buying all foods, wines and other supplies he is very familiar with our segments already. Apparently he has a great knowledge of European wines and the markets in Central Europe. The introduction process will therefore be a lot easier. On the other hand we have some concerns with regard to his life style and unusual background. Mr. Piasecki might be too well educated and shows some strange habits like disappearing for short periods. Moreover his salary expectations are beyond our remuneration range. Weighing all of Mr. Piasecki’s good and less good qualities we are certain that he will be a good second applicant. Candidate number 3: Sergei Nikitin Sergei Nikitin is 29 years old and the only person with a present Sales function. A Great advantage since Sales requires other qualifications than other functions like for e. . purchase. A further advantage is the candidate being familiar with retailing groups and pub chains, both very important distribution channels for our company. Mr. Nikitin is a hard working and creative man. With these character traits he fulfils most of our driving company values. The aspect loyalty is harder to measure. Mr. Nikitin is rather young and has had two employers after his graduat ion. One might conclude that he is more ambitious than loyal. His MBA background might be of help to set up a professional organization in Poland. On the other hand it might conflict with our experience that academics find it hard to adapt to our company. His remuneration expectations are excellent for our company. It is exactly the bottom limit we have set. His language skills are rather suitable for the job. We recommend improvement in Polish and preferably training in Spanish, although he speaks (American) English fluently. We have some doubts with regard to his intentions to move to Poland. In our opinion this is necessary to set up a company subsidiary in Poland. Mr. Nikitin lives in the Czech Republic and shows more interest in moving to the USA than to Poland. Moreover we recommend making fixed arrangements with regard to clothing and personal appearance since Mr. Nikitin seems to prefer rather long hair and casual clothing. Considering all of his qualities he is an interesting third candidate. Candidate number 4: Maria de la Garriga Maria de la Garriga is the only female candidate and is 32 years old. She has a strong and enthusiastic drive to move into Sales. Ms. De la Garriga has the Spanish nationality and lives in Poland; The perfect combination for this job, although she should invest time in improving her knowledge of the Polish language. She may compensate this however with her fluent Russian and good English. Ms. De la Garriga already gained some experience with selling wines to supermarkets, but this was just a side job during her college education. Her degree in Foreign Literature and Languages might be of help to understand the various cultures in Central Europe. On the other hand could her study and her university background be a hurdle to fit in the wine-technology centered culture of our company. Coordinating, organizing and communicating seem to be some of her outstanding characteristics. These qualities are an absolute basis condition to be successful in setting up and developing business in Central Europe. There are three aspects which concern us. First of all we need to know if her private life is well arranged. She is divorced and has two children. How does she deal e. g. with a business trip to Spain or other countries? Besides she does not yet have a real business or Sales experience. She gained a lot of competencies in other fields, but is she able to translate these to the business environment? Furthermore she apparently grew tired of the â€Å"macho† university culture in Spain. In our opinion the business environment can be similar. How does she deal with that situation then? As you see we deal with some unanswered questions. If these questions can be answered to utter satisfaction Ms. De la Garriga will be a fine fourth candidate. A question which is already answered is that her salary expectations are within our limits. We are confident that our ranking will be helpful in your final decision.